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Isaac de la Pena

Isaac de la Pena

Isaac de la Peña is a Senior Director at MicroStrategy, a leading provider of business intelligence solutions, in charge of its e-commerce products in the convergence of mobile, social and cloud computing, and a Limited Partner at Inveready First Capital, a spanish seed investment venture fund.

Wednesday, 02 May 2012 01:28

A Glimpse Beyond Pinterest

Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors. TheFind, a shopping search site with a trove of product data, is going after Pinterest with the launch of Glimpse, a new Facebook shopping discovery app that is built on top of Facebook “like” data. The app curates shopping pages for users based on their likes, as well the stuff their friends like.

Thursday, 19 April 2012 00:07

Facebook Gets Physical

It was only last week when I started talking about the upcoming battle in mobile ecommerce, and then Facebook, in a shopping spree that also included Instagram (in a bidding war with Twitter that inflated the price to an incredible $1B that blows away all the charts), surprised the world by announcing the acquisition of Tagtile for a more modest (by comparison) $40M. What's Facebook play?

Saturday, 31 March 2012 23:49

The Wallet Wars

Often times innovation catches us by storm (Pinterest, anyone?). Sometimes, however, we can envision the disruption way in advance, we can formulate it and describe its advantages, but we may have to wait until the right conditions appear so that such innovation can bear fruit. Mobile Payments is one of such long-awaited promises of a brighter future, and as early as the first generation of digital handsets·

Recently we are getting signals that both the technology and the market are finally getting ripe for mobile payments. Both powerful incumbents and nimble startups are racing up to take positions on the space, scaling up their investments in an arms race of enormous proportions, because the trophy for the one who prevails would be no other than replacing your physical wallet with a digital one. Can you imagine? Walk into the store, grab a soda... no change? No worries: grab your phone, tap on the counter, and walk out of the door. Googbye coins, bills, checks, debit cards, credit cards... Yes, this disruption is a BIG ONE.

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