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Isaac de la Pena

Isaac de la Pena

Isaac de la Peña es un Director Sénior en MicroStrategy, un proveedor líder en soluciones de inteligencia corporativa, a cargo de sus productos de commercio digital en la intersección de tecnologías móviles, sociales, y de computación en la nube, y es también un Socio Limitado en Inveready First Capital, un fondo español de capital riesgo en estadío semilla.

Miércoles, 02 Mayo 2012 01:28

A Glimpse Beyond Pinterest

Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors. TheFind, a shopping search site with a trove of product data, is going after Pinterest with the launch of Glimpse, a new Facebook shopping discovery app that is built on top of Facebook “like” data. The app curates shopping pages for users based on their likes, as well the stuff their friends like.

Jueves, 19 Abril 2012 00:07

Facebook Gets Physical

It was only last week when I started talking about the upcoming battle in mobile ecommerce, and then Facebook, in a shopping spree that also included Instagram (in a bidding war with Twitter that inflated the price to an incredible $1B that blows away all the charts), surprised the world by announcing the acquisition of Tagtile for a more modest (by comparison) $40M. What's Facebook play?

Sábado, 31 Marzo 2012 23:49

The Wallet Wars

Often times innovation catches us by storm (Pinterest, anyone?). Sometimes, however, we can envision the disruption way in advance, we can formulate it and describe its advantages, but we may have to wait until the right conditions appear so that such innovation can bear fruit. Mobile Payments is one of such long-awaited promises of a brighter future, and as early as the first generation of digital handsets·

Recently we are getting signals that both the technology and the market are finally getting ripe for mobile payments. Both powerful incumbents and nimble startups are racing up to take positions on the space, scaling up their investments in an arms race of enormous proportions, because the trophy for the one who prevails would be no other than replacing your physical wallet with a digital one. Can you imagine? Walk into the store, grab a soda... no change? No worries: grab your phone, tap on the counter, and walk out of the door. Googbye coins, bills, checks, debit cards, credit cards... Yes, this disruption is a BIG ONE.

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