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Saturday, 31 March 2012 23:49

The Wallet Wars

Often times innovation catches us by storm (Pinterest, anyone?). Sometimes, however, we can envision the disruption way in advance, we can formulate it and describe its advantages, but we may have to wait until the right conditions appear so that such innovation can bear fruit. Mobile Payments is one of such long-awaited promises of a brighter future, and as early as the first generation of digital handsets·

Recently we are getting signals that both the technology and the market are finally getting ripe for mobile payments. Both powerful incumbents and nimble startups are racing up to take positions on the space, scaling up their investments in an arms race of enormous proportions, because the trophy for the one who prevails would be no other than replacing your physical wallet with a digital one. Can you imagine? Walk into the store, grab a soda... no change? No worries: grab your phone, tap on the counter, and walk out of the door. Googbye coins, bills, checks, debit cards, credit cards... Yes, this disruption is a BIG ONE.

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