The focus will be in entrepreneurship activities. Following a remarkable keynote from a distinguished professor at Berkeley and the presentation of the California Spain Campus Initiative, a roundtable with talented entrepreneurs will be held.

AGENDA

 

1:30 pm – 2:00 pm:   Registration & Welcome Reception.

2:00 pm – 2:20 pm: Welcome Remarks

• Ken Singer, Director of CET (Center for Entrepreneurship and Technology)
• Ikhlaq Sidhu, Founding Director & Chief Scientist of CET

2:20 pm – 3:00 pm: Keynote: Branding and Pricing Strategies in the Digital Economy

• J. Miguel Villas-Boas, J. Gary Shansby Professor of Marketing Strategy of the Haas School of Business

3:00 pm – 3:30 pm: Ecosystem development: The Spanish International Campus of Excellence Program

• Federico Morán, General Secretary for Universities of the Central Government of Spain

Get to know to VLC/CAMPUS and Andalucía TECH

3:30 pm – 4:00 pm: Spanish Entrepreneur Ecosystem

• Vicente Fernández Guerrero, General Secretary for Innovation, Industry and Energy of the Regional Government of Andalusia
• Raúl Martín Calvo, General Director for Economy, Entrepreneurship and Social Economy of the Regional Government of Valencia

4:00 pm – 5:30 pm: Universities’ spin off success cases

Moderator:

• Ken Singer, Director of CET

Panelists:

• Juan Manuel Carrasco, Founder and CEO of GP Technology
• Javier Giménez, CEO of Brave Zebra and serial entrepreneur
• Josep Tornero, Professor in Robotics and Automation, Director of IDF
• Manuel Pérez Alonso, Co-Founder of DNA Alliance, Institute of Genomic Medicine
• Francisco Vico Vela, CEO of Melomics Media

5:30 pm – 6:00 pm: Networking

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