mgMEDIA Signs Agreement with LG Electronics to Develop Smart TV Applications

LG, leader in consumer electronics, has reached an agreement with mgMEDIA for the development of applications and strategic consultancy services for the new LG Smart TV with internet access.

There are currently 20 million Internet-connected TVs in homes all over the world. It is predicted that in the next five years this figure will multiply by 40, reaching a total of 8 billion. This means more than 2.7 billion applications downloaded from Smart TV application shops, a significant figure if we consider that the number of applications currently downloaded is difficult to quantify due to being such a small amount. Before 2015, the TV APP market will already be moving $1.9 billion (source: GigaOM Pro).

Any content or service provider wishing to reach the end client in this new era must be present on the screens of the main manufacturers.

In the race to offer users the best content, Asian giant LG has reached an agreement with mgMEDIA to offer consultancy services to providers integrated into the new LG Smart TVs.

In addition, mgMEDIA has a team that specialises in the development of this type of APP which has designed and developed platforms like the cinema shop “Chili” from Fastweb (Swisscom group) available on LG TVs in Italy, the Telepizza home delivery channel and other utility and entertainment services.

Jerónimo Macanás, CEO of mgMEDIA, was clearly satisfied with this agreement: “We are convinced that the future of entertainment will undoubtedly pass through Internet-connected TV screens, therefore it is an honour to be able to be partners with and strategic consultants for LG, one of the world leaders in consumer electronics”.

“The agreement with mgMEDIA arose from LG’s commitment to offer the best content on the market for televisions incorporating Smart TV technology”, states Jaime de Jaraiz, Commercial Director of LG Spain”. “With Smart TVs the consumer will be able to access the main information platforms, bespoke services and navigate easily and comfortably”.

In the next few months new applications will be added to the LG range which will soon be able to compete in variety and utility with the already famous smartphone applications.

About mgMEDIA

mgMEDIA is a company devoted to technology for digital content multi-device distribution. The Open4Content four screen platform is the company’s focal product, offered in a SaaS (Software as a Service) model as house brand customizable for the digital distribution of premium content. It also provides TV APP development services and strategic consultancy in the field of digital content distribution for Internet-connected devices. For further information, please visit www.microgenesismedia.com or follow us on Twitter (@mgmedia_sl).

About LG Electronics Spain

LG Electronics has been present in the Spanish market since 1994 and its activity has centred on marketing a wide range of electronics within its 4 sales departments (Mobile Phones, Consumer Electronics, Electrical Household Appliances and Air Conditioning). LG Electronics Spain has confirmed itself as market leader for flat screens, home cinema systems and domestic air conditioning. It also occupies the top spot in the market of fridges, microwaves, DVD players, recording devices and optical storage. LG Electronics Spain has a staff of 400 spread over the central offices in Madrid, branches in Barcelona, Bilbao and Seville, and the logistics and technical service centre in Valencia. For more information visit: www.lg.com, www.lgblog.es and Twitter: @LG_ES.

Further information: 

http://www.microgenesismedia.com/